A term commonly used for financial or other support in the form of goods and services, given by businesses or members of the public to sports, the arts, education, charities etc. The sponsor receives something in return such as advertising or free tickets. HM Customs & Revenue Glossary

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sponsorship spon‧sor‧ship [ˈspɒnsəʆɪp ǁ ˈspɑːnsər-] noun [uncountable]
1. also sponsorships MARKETING financial support given to pay for a sports or arts event, training etc, in exchange for advertising or to get public attention:

• We are looking for sponsorship from local businesses.

• She plans to raise £6,000 in sponsorship.

• The Olympic committee will raise money from corporate sponsorships, ticket sales and merchandise.

2. the act of officially supporting a proposal or suggestion:

• The project has benefited from the personal sponsorship of the new technical director.

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sponsorship UK US /ˈspɒnsəʃɪp/ noun [C or U]
MARKETING the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising: »

The company is reviewing its €6 million a year advertising and sponsorship budget.

GOVERNMENT the act of supporting a new idea, especially a law: »

He was criticized for his sponsorship of the bill.

the act of supporting a person, organization, or activity by giving money, encouragement, or other help: »

We have a student sponsorship scheme, sponsoring students from 18 through university.

Financial and business terms. 2012.

Look at other dictionaries:

  • Sponsorship — комплекс мероприятий: по подбору или организации события; по поручительству или попечительству над ним; по поддержке его проведения с учетом интересов спонсора. См. также: Информационные поводы Отношения с общественностью Финансовый словарь Финам …   Финансовый словарь

  • Sponsorship — Spon sor*ship (sp[o^]n s[ e]r*sh[i^]p), n. State of being a sponsor. [1913 Webster] …   The Collaborative International Dictionary of English

  • sponsorship — index accommodation (backing), advocacy, aid (help), appropriation (donation), auspices, behalf …   Law dictionary

  • sponsorship — noun ADJECTIVE ▪ generous, major ▪ lucrative (esp. BrE) ▪ arts (BrE), sports ▪ business (esp. BrE), commercial …   Collocations dictionary

  • sponsorship — spon|sor|ship [ˈspɔnsəʃıp US ˈspa:nsər ] n 1.) [plural, U] financial support for an activity or event sponsorship from ▪ The expedition is looking for sponsorship from one of the major banks. ▪ a $5 million sponsorship deal ▪ commercial… …   Dictionary of contemporary English

  • sponsorship — [[t]spɒ̱nsə(r)ʃɪp[/t]] 1) N UNCOUNT: also N in pl Sponsorship is financial support given by a sponsor. Campbell is one of an ever growing number of skiers in need of sponsorship... Private sponsorships only accounted for a third of all arts… …   English dictionary

  • sponsorship — noun a) The state or practice of being a sponsor. I find that for me, my sponsorship of a child via a charitable NGO provides a sense of great satisfaction. b) The aid or support provided by a sponsor; backing or patronage. The company provided… …   Wiktionary

  • Sponsorship — Spon|sor|ship [ ʃpɔnzo:ɐ̯ʃɪp, sp…, engl.: spɔnsəʃɪp], die; [engl. sponsorship]: Sponsorschaft. * * * Spon|sor|ship [ ʃpɔnzo:ɐ̯ʃɪp, sp..., engl.: spɔnsəʃɪp], die; [engl. sponsorship]: Sponsorschaft …   Universal-Lexikon

  • sponsorship — n. under smb. s sponsorship * * * [ spɒnsəʃɪp] under smb. s sponsorship …   Combinatory dictionary

  • sponsorship — / spɒnsəʃɪp/ noun the act of sponsoring ● the sponsorship of a season of concerts ● The training course could not be run without the sponsorship of several major companies …   Marketing dictionary in english